Sales and Related

Models

Models pose for artists, photographers, and other clients to help advertise products.

8/100
#766 of 825
$48,470
median pay, U.S.
3,780
employed (2024)
-0.5%
growth, 2024–34
1,200
openings per year
No formal educational credential
typical entry education

Is models a good career?

It scores 8/100 and ranks #766 of 825 occupations on pay, growth, employment and openings. Here's what the federal data says, with no editorializing.

Advantages

  • No college degree typically required to enter

Possible tradeoffs

  • Pays below the U.S. median wage ($48,470 vs $61,390)
  • Employment is projected to decline (-0.5% through 2034)

What models earn

Wages: BLS OEWS May 2025

Pay is a range, not a number. Half of U.S. models earn between $35,710 and $99,320 a year.

Best-paying states

Arizona statewide
$109,910
New York statewide
$107,280
New Jersey statewide
$60,520
California statewide
$57,400
Illinois statewide
$53,280
Maryland statewide
$47,170
Texas statewide
$46,840
Florida statewide
$45,900
Virginia statewide
$45,720
Rhode Island statewide
$45,060
$20k $120k $220k

Best-paying metros

01 Rochester, NY $208,000
02 Los Angeles, CA $109,820
03 New York, NY $107,280
04 Miami, FL $99,320
05 Anchorage, AK $81,520
06 Chicago, IL $53,700
07 Dallas, TX $51,150
08 San Francisco, CA $48,570

Strongest employment concentration

01 California 990
02 Florida 620
03 Georgia 130
04 Ohio 120
05 Illinois 60
06 Maryland 40

Live models jobs

No live models openings yet

When the jobs.best ATS feed launches, verified models openings will appear here — each shown against the $48,470 national median. Nothing here is placeholder.

No placeholder listings · nothing invented

How to become a model

Typical education
No formal educational credential
Work experience
None
On-the-job training
None
Outlook
Employment is projected to grow decline through 2034.

Education

There are no formal educational credentials required to become a model. Most modeling agencies allow applicants to email photos directly to the agency. The agency will then contact and interview prospective models who show potential. Many agencies also have “open calls,” whereby aspiring models can walk into an agency during a specified time and meet directly with agents and clients.

Some aspiring models may attend modeling schools that provide training in posing, walking, applying makeup, and other basic tasks. Although some models are discovered when agents scout for “fresh faces” at modeling schools, attending such schools does not necessarily lead to job opportunities.

Advancement

Models advance by working more regularly and being selected for assignments that offer higher pay. They may appear in magazines, print advertising campaigns, commercials, or runway shows that have higher profiles and provide more widespread exposure.

Because advancement depends on a model’s previous work, maintaining a good portfolio of high-quality, up-to-date photographs is important in getting assignments. In addition, actively participating in social media and building a large number of followers increases exposure.

A model’s selection of an agency is also important for advancement: the better the reputation and skill of the agency, the more assignments a model is likely to get.

Important qualities

Specific requirements depend on the client, but most models must be within certain ranges for height, weight, and clothing size. Requirements may change slightly over time as perceptions of physical beauty change.

Discipline. A model’s career depends on the person’s maintaining his or her physical characteristics. Models must control their diet, exercise regularly, and get enough sleep to stay healthy and photogenic. Haircuts, pedicures, and manicures are necessary work-related expenses.

Interpersonal skills. Models must interact with a large number of people, such as agents, photographers, and customers. It is important to be polite, professional, prompt, and respectful.

Listening skills. Models must take direction from photographers and clients during photo shoots and commercials.

Organizational skills. Models must manage their portfolios and their work and travel schedules.

Persistence. Competition for jobs is strong, and most clients have specific needs for each job, so patience and persistence are essential.

Photogenic. Models spend most of their time being photographed. They must be comfortable in front of a camera in order for photographers to capture the desired look.

Style. Models must have a basic knowledge of hair styling, makeup, and clothing. For photographic and runway work, models must move gracefully and confidently.

Related occupations

High school diploma or equivalent · $52,830 median
High school diploma or equivalent · $48,280 median
No formal educational credential · $39,320 median
Questions about becoming a model
How much do models make?

The national median wage is $48,470 a year, with the middle half earning between $35,710 and $99,320 (BLS OEWS May 2025).

Is models a good career?

On the Jobs.best index it scores 8 of 100 and ranks #766 of 825 occupations, weighing pay, growth, employment and openings. Employment is projected to change -0.5% through 2034.

What education do you need to become a model?

The typical entry-level education is no formal educational credential.

Where do models earn the most?

Among states, Arizona pays the highest median ($109,910). Local pay for every state and metro is below.

U.S. Bureau of Labor StatisticsWages: BLS OEWS May 2025 · Projections: BLS EP 2024–34
Sources: OEWS-M2025 · EP-2024-34 · OOH-2024-34. How we score careers →