Models
Models pose for artists, photographers, and other clients to help advertise products.
Is models a good career?
It scores 8/100 and ranks #766 of 825 occupations on pay, growth, employment and openings. Here's what the federal data says, with no editorializing.
Advantages
- No college degree typically required to enter
Possible tradeoffs
- Pays below the U.S. median wage ($48,470 vs $61,390)
- Employment is projected to decline (-0.5% through 2034)
What models earn
Wages: BLS OEWS May 2025Pay is a range, not a number. Half of U.S. models earn between $35,710 and $99,320 a year.
Best-paying states
Best-paying metros
Live models jobs
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When the jobs.best ATS feed launches, verified models openings will appear here — each shown against the $48,470 national median. Nothing here is placeholder.
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- Typical education
- No formal educational credential
- Work experience
- None
- On-the-job training
- None
- Outlook
- Employment is projected to grow decline through 2034.
Education
There are no formal educational credentials required to become a model. Most modeling agencies allow applicants to email photos directly to the agency. The agency will then contact and interview prospective models who show potential. Many agencies also have “open calls,” whereby aspiring models can walk into an agency during a specified time and meet directly with agents and clients.
Some aspiring models may attend modeling schools that provide training in posing, walking, applying makeup, and other basic tasks. Although some models are discovered when agents scout for “fresh faces” at modeling schools, attending such schools does not necessarily lead to job opportunities.
Advancement
Models advance by working more regularly and being selected for assignments that offer higher pay. They may appear in magazines, print advertising campaigns, commercials, or runway shows that have higher profiles and provide more widespread exposure.
Because advancement depends on a model’s previous work, maintaining a good portfolio of high-quality, up-to-date photographs is important in getting assignments. In addition, actively participating in social media and building a large number of followers increases exposure.
A model’s selection of an agency is also important for advancement: the better the reputation and skill of the agency, the more assignments a model is likely to get.
Important qualities
Specific requirements depend on the client, but most models must be within certain ranges for height, weight, and clothing size. Requirements may change slightly over time as perceptions of physical beauty change.
Discipline. A model’s career depends on the person’s maintaining his or her physical characteristics. Models must control their diet, exercise regularly, and get enough sleep to stay healthy and photogenic. Haircuts, pedicures, and manicures are necessary work-related expenses.
Interpersonal skills. Models must interact with a large number of people, such as agents, photographers, and customers. It is important to be polite, professional, prompt, and respectful.
Listening skills. Models must take direction from photographers and clients during photo shoots and commercials.
Organizational skills. Models must manage their portfolios and their work and travel schedules.
Persistence. Competition for jobs is strong, and most clients have specific needs for each job, so patience and persistence are essential.
Photogenic. Models spend most of their time being photographed. They must be comfortable in front of a camera in order for photographers to capture the desired look.
Style. Models must have a basic knowledge of hair styling, makeup, and clothing. For photographic and runway work, models must move gracefully and confidently.
Related occupations
How much do models make?
The national median wage is $48,470 a year, with the middle half earning between $35,710 and $99,320 (BLS OEWS May 2025).
Is models a good career?
On the Jobs.best index it scores 8 of 100 and ranks #766 of 825 occupations, weighing pay, growth, employment and openings. Employment is projected to change -0.5% through 2034.
What education do you need to become a model?
The typical entry-level education is no formal educational credential.
Where do models earn the most?
Among states, Arizona pays the highest median ($109,910). Local pay for every state and metro is below.