Market Research Analysts and Marketing Specialists in California
Local pay for market research analysts and marketing specialists in California, on the same wage scale as the U.S. Growth and openings are national.
SOC 13-1161
$94,700
median pay, California
119,070
employed in California
+20.2%
vs U.S. median
+6.7%
growth, 2024–34 (U.S.)
What market research analysts and marketing specialists earn in California
California · annual wage · OEWS May 2025
Half of market research analysts and marketing specialists in California earn between $65,290 and $134,630 a year; the U.S. median is $78,760.
$48,440
P10
$65,290
P25
$94,700
MEDIAN
$134,630
P75
$181,600
P90
Pay by metro in California
$141,960
$123,250
$82,990
$81,440
$80,100
$79,710
$79,440
$78,880
$40k $150k $260k