Educational, Guidance, and Career Counselors and Advisors
School counselors help students develop academic and social skills. Career counselors and advisors help people choose a path to employment.
Is educational, guidance, and career counselors and advisors a good career?
It scores 21/100 and ranks #285 of 825 occupations on pay, growth, employment and openings. Here's what the federal data says, with no editorializing.
Advantages
- Pays above the U.S. median wage ($64,330)
- High volume of openings — about 31,000 a year
Possible tradeoffs
- Typically requires a master's degree
What educational, guidance, and career counselors and advisors earn
Wages: BLS OEWS May 2025Pay is a range, not a number. Half of U.S. educational, guidance, and career counselors and advisors earn between $51,270 and $82,870 a year.
Best-paying states
Best-paying metros
Strongest employment concentration
Live educational, guidance, and career counselors and advisors jobs
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- Typical education
- Master's degree
- Work experience
- None
- On-the-job training
- None
- Outlook
- Employment is projected to grow as fast as average through 2034.
Education
Nearly all states and the District of Columbia require school counselors to have a master's degree, which is typically in a field such as counseling or psychology. Degree programs teach counselors the essential skills of the job, such as how to foster development; conduct group and individual counseling; work with support systems, such as parents, school staff, and community organizations; and use data to develop, implement, and evaluate comprehensive counseling programs. These programs often require counselors to complete an internship.
Some employers prefer that career counselors have a master’s degree in counseling with a focus on career development. Career counseling programs prepare students to assess clients’ skills and interests and to teach career development techniques. For career or academic advisors, employers may prefer candidates who have a bachelor’s degree and work experience.
Master’s degree programs in counseling usually require students to have a period of supervised experience, such as an internship.
Licenses, certifications & registrations
Public school counselors must have a state-issued credential to practice. Depending on the state, this credential may be called a certification, a license, or an endorsement. Obtaining this credential typically requires a master’s degree in school counseling, an internship or practicum completed under the supervision of a licensed professional school counselor, and successful completion of a test.
Some employers prefer or require candidates to have classroom teaching experience, or to hold a teaching license, prior to being certified. Most states require a criminal background check as part of the credentialing process.
Some states require licensure for career counselors; check with your state
Optional certifications for career and academic advisors are available from some professional associations.
Important qualities
Analytical skills. School and career counselors and advisors interpret student records, schoolwide data, and assessments to match interests and abilities with potential careers.
Compassion. School and career counselors and advisors often work with people who are dealing with stressful and difficult situations, so they must be able to empathize with their clients and students.
Interpersonal skills. School and career counselors and advisors must be able to work with people of all backgrounds and personalities. They need to form and maintain collaborative relationships with clients, students, or other professionals.
Listening skills. School and career counselors and advisors need to give full attention to students and clients in order to understand their problems.
Speaking skills. School and career counselors and advisors must communicate effectively with clients and students. They should express ideas and information in a way that their clients and students understand.
Related occupations
How much do educational, guidance, and career counselors and advisors make?
The national median wage is $64,330 a year, with the middle half earning between $51,270 and $82,870 (BLS OEWS May 2025).
Is educational, guidance, and career counselors and advisors a good career?
On the Jobs.best index it scores 21 of 100 and ranks #285 of 825 occupations, weighing pay, growth, employment and openings. Employment is projected to change +3.5% through 2034.
What education do you need to become a educational, guidance, and career counselors and advisor?
The typical entry-level education is master's degree.
Where do educational, guidance, and career counselors and advisors earn the most?
Among states, California pays the highest median ($86,500). Local pay for every state and metro is below.