Broadcast Announcers and Radio Disc Jockeys

Education

Broadcast announcers and radio DJs typically need a bachelor’s degree in communications, broadcasting, or journalism. However, some jobs may be available for workers who have a high school diploma or equivalent. DJs, except radio typically need a high school diploma and some on-the-job training.

Employers may prefer to hire candidates who have hands-on skills or knowledge. High school and college students interested in a career as an announcer or DJ may benefit from taking speech classes and participating in opportunities to practice public speaking. These may include making announcements on their school’s public address system, working at their school’s radio or television station, or serving as an emcee at events. Internships also may be available, although they are often limited to college students.

Training

Radio and television announcers whose highest level of education is a high school diploma or equivalent also may need some short-term on-the-job training to learn how to operate audio and production equipment.

Advancement

Because radio and television stations in small markets have limited staff, advancement within the same small-market station is unlikely. Rather, many broadcast announcers and radio DJs advance by relocating to a large-market station. These larger markets often offer higher pay and more responsibility and challenges than do small markets.

When making hiring decisions, large-market stations rely on workers' personalities and past performance. Broadcast announcers and radio DJs need to have proven that they can attract, engage, and keep the attention of a sizeable audience.

Important qualities

Business skills. DJs, except radio who are self-employed must be able to market themselves and identify clients. They also need to manage the details of their business, including billing, budgeting, and other financial matters.

Computer skills. Announcers and DJs, especially those seeking careers in radio or television, should be comfortable using editing software and other broadcast-related devices.

Interpersonal skills. Broadcast announcers and radio DJs interview guests, answer phone calls on air, and may interact with listeners on social media. Party DJs and emcees should be comfortable working with clients to plan entertainment options.

Persistence. Entry into this occupation is very competitive, and candidates may need to audition many times for an opportunity to work on the air. Entry-level broadcast announcers and radio DJs must be willing to work for a small station to secure their first job.

Research skills. Announcers and DJs must research important topics of the day in order to be knowledgeable enough to comment on them during their program.

Speaking skills. Announcers and DJs must have a pleasant and well-controlled voice, good timing, and excellent pronunciation. Party DJs and emcees must be comfortable speaking to large audiences.

Writing skills. Announcers and DJs need strong writing skills because they normally write their own material.