Advertising and Promotions Managers
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Is advertising and promotions managers a good career?
It scores 23/100 and ranks #243 of 825 occupations on pay, growth, employment and openings. Here's what the federal data says, with no editorializing.
Advantages
- Pays well above the U.S. median wage ($133,660 vs $61,390)
Possible tradeoffs
- Employment is projected to decline (-2.2% through 2034)
- Typically requires a bachelor's degree
- Often needs prior experience (less than 5 years)
What advertising and promotions managers earn
Wages: BLS OEWS May 2025Pay is a range, not a number. Half of U.S. advertising and promotions managers earn between $91,370 and $201,050 a year.
Best-paying states
Best-paying metros
Strongest employment concentration
Live advertising and promotions managers jobs
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- Typical education
- Bachelor's degree
- Work experience
- Less than 5 years
- On-the-job training
- None
- Outlook
- Employment is projected to grow faster than average through 2034.
Education
Advertising, promotions, and marketing managers typically need a bachelor’s degree in a business field, such as marketing, or in a related field, such as communications. Relevant courses might include consumer behavior, market research, and art history.
Some employers prefer to hire candidates who have a master’s degree.
Advertising and marketing managers may begin as trainees or participate in mentoring or shadowing opportunities. In addition, completing an internship while in school may make candidates more attractive to prospective employers.
Important qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to evaluate industry trends and determine the best strategies for their clients.
Communication skills. These workers must be able to collaborate with other managers and staff. They also must be persuasive in communicating with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills. These workers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. Managers must deal with a range of people and personalities in different roles, both inside and outside their organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff.
Related occupations
How much do advertising and promotions managers make?
The national median wage is $133,660 a year, with the middle half earning between $91,370 and $201,050 (BLS OEWS May 2025).
Is advertising and promotions managers a good career?
On the Jobs.best index it scores 23 of 100 and ranks #243 of 825 occupations, weighing pay, growth, employment and openings. Employment is projected to change -2.2% through 2034.
What education do you need to become a advertising and promotions manager?
The typical entry-level education is bachelor's degree, usually with less than 5 years.
Where do advertising and promotions managers earn the most?
Among states, New York pays the highest median ($173,700). Local pay for every state and metro is below.